Maxicare PRIMA: The Safety Net for the Sandwich Generation

Maria is one of those amazing people constantly juggling Zoom meetings, soothing a cranky toddler, and making sure her 78-year-old dad is doing okay. She’s living the “sandwich generation” life—those young to middle-aged adults who are simultaneously looking after their own families and their parents. It’s a lot.

Mental Health America tells us this group is often stretched thin—trying to rock their careers, be there for their loved ones, and still find a minute for themselves. They’re usually so physically, mentally, and emotionally wiped out that self-care, especially their health, just takes a back seat. They’re too busy being the ultimate provider and achiever. But let’s be real: you can’t pour from an empty cup.

Health worries, particularly the cost of care, can be stressful, but they don’t have to be. That’s where Maxicare PRIMA by MaxiHealth steps in. These are prepaid healthcare products designed to make taking care of everyone’s everyday health and wellness—including yours—super convenient and accessible, without wrecking the budget you’re working so hard to manage.

PRIMA’s benefits are direct and practical, either for preventive or maintenance care. These prepaid cards and vouchers give families simple, worry-free access to 37 Maxicare Primary Care Clinics (PCCs) nationwide. That means no annoying paperwork, no surprise bills, and no age limits. Some PRIMA options even include unlimited doctor consultations and essential lab tests. Others are focused on specific health needs, and some are all about getting a full health check, making it easy for families to focus on preventive care, catch issues early, and keep chronic conditions under control.

There’s a PRIMA for every generation under your roof. PRIMA for Babies (₱4,999) covers unlimited basic pediatric care and a free 6-in-1 vaccine for the first year. PRIMA for Moms (₱16,499 bundle for all 3 trimesters) supports the entire pregnancy journey with unlimited OB-GYN consultations and necessary tests. If this is a bit much for your budget, there are also per-trimester vouchers available starting at ₱4,499. For older individuals or senior parents dealing with long-term issues, there’s focused support like PRIMA for Hypertension (₱2,499) and PRIMA for Diabetes (₱2,099), which include regular lab monitoring to help them stay on track.

And for the busy adults? You have PRIMA Consult (₱999/year), PRIMA Access (₱9,999/year), and PRIMA Elite (₱19,999/year). These are one-time payments, good for a full year, and all offer unlimited consultations, access to lab and diagnostic tests, and an Annual Physical Exam (APE). Plus, PRIMA Screen vouchers (Core, Vital, Total), starting at ₱2,499, make a more comprehensive check-up doable, helping you spot and prevent illnesses early.

Beyond just cost and coverage, PRIMA truly gets the real-life struggles of the sandwich generation: not enough time, tight finances, and guilt over not prioritizing themselves. With PRIMA, a MaxiHealth product exclusively distributed by Maxicare, families like Maria’s can easily schedule her dad’s blood pressure check, her child’s pedia visit, and her own annual physical, all within one trusted network. This cuts down on stress and keeps the budget clear. By combining ease, accessibility, and complete care, Maxicare PRIMA is redefining family health protection—it’s a reliable safety net that saves time, gives peace of mind, and keeps the whole family healthy, together.

And to make investing in your health even better, check out PRIMA’s partners who are also big advocates for Filipino health and well-being. If you grab PRIMA for Babies, you’ll snag an exclusive discount on products from Halo, Oxo Tot, b,box, Razbaby, brush-baby, and Lassig, distributed by Tickledbabies.com, and Erceflora Probiotics. Or, buy participating baby products from selected Robinsons Department Stores and get a discount on purchasing PRIMA for Moms and for Babies. Meanwhile, buying selected products from participating Rose Pharmacy branches will get you an exclusive discount voucher for PRIMA for Hypertension or for Diabetes.

Learn more about PRIMA and how it can simplify care for your family at www.shop.maxihealth.com.ph.

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